At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.
Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.
The amazing story of Dell and the pioneer strategies behind the company’s phenomenal success
Direct From Dell captures the amazing story of Dell Computer, beginning with Michael Dell’s vision for creating a low-cost, direct-sales model for doing business—which has driven the company’s sales to an astronomical $13 billion, up from just $159 million in less than 10 years—and incorporating the key competitive strategies that have made Dell the success it is today: unrivaled speed to market, extraordinary market savvy, a high quality, low priced, customized product, a shrewd exploitation of the Internet and a responsiveness to customer service and attention to detail that are the envy of Dell’s rivals. Told by the man responsible for revolutionizing an industry, Direct From Dell is sure to be of interest to businesspeople everywhere, from CEOs and strategic planners to middle managers, individual/corporate investors and start-up entrepreneurs.
In this book, you will learn:
• Why it’s better for any business starting out to have too little capital rather than too much
• Why your people pose a greater threat to the health of your busines than your competition
• How you can exploit your competition’s weakness by exposing its greatest strength
• How integrating your business virtually can make the difference between being quick—and being dead.
Author: Michael Dell with Catherine Fredman.
Michael Dell is the chairman of the board of directors of Dell Inc., the world's largest computer-systems company. In 1992, he became the youngest CEO ever to earn a ranking on the Fortune 500. Mr. Dell serves on the Foundation Board of the World Economic Forum, the executive committee of the International Business Council, and is a member of the U.S. Business Council. He also serves on the U.S. President's Council of Advisors on Science and Technology and the governing board of the Indian School of Business in Hyderabad, India.
Michael Dell is Chairman and CEO of Dell Computer Corporation. Catherine Fredman collaborated with Andrew Grove, Chairman of Intel, on his best-selling book, Only the Paranoid Survive.
